Top 10 AI Marketing Tools for 2024. In today’s fast-paced digital landscape, leveraging the power of artificial intelligence (AI) in marketing is no longer a luxury but a necessity. From content creation to SEO optimisation and from video editing to ecommerce solutions, AI tools are revolutionizing the way we approach digital marketing. Whether you’re a seasoned marketer or a beginner looking to make your mark, the right AI tool can significantly enhance your productivity and effectiveness. In this comprehensive guide, we delve into the top AI marketing tools of 2023, breaking down their features, pricing, pros, and cons to help you make an informed decision.
List of Top 10 AI Marketing Tools for 2023 Covered in This Article
- JasperAI – Comprehensive AI Marketing Solution
- Surfer SEO: The Content Optimization Pro
- Writer.com: Team Content Writing Simplified
- Rytr: The E-commerce Enabler
- ShortlyAI – Rapid Blog Creation With Limitless Possibilities
- PictoryAI – Text to Video Magic for Shareable Media
- WordAI – Seamlessly Craft Organic Content
- Scalenut – Boost SEO and Optimize Engagement
- Describely (formerly Copysmith) – Streamlined Ecommerce Solutions
- CopyAI – Best Free AI Marketing Tool
JasperAI: The Marketing Swiss Army Knife
Why It’s Awesome: JasperAI is your go-to tool for all things copywriting. It’s versatile, efficient, and can generate copy in various tones and styles.
Top Features:
- Real-time brand voice customization
- SEO optimization
- Intuitive dashboard
Pricing: Affordable and offers great value for the features.
What Others Are Saying: Over 5,000 5-star product reviews.
The Catch: Requires human intervention for final copy polishing.
Surfer SEO: The Content Optimization Pro
Why It’s Awesome: Surfer SEO is designed to help you rank better on search engines by optimizing your content in real-time.
Top Features:
- Keyword density analysis
- Readability scoring
- Real-time SEO improvement
Pricing: Not specified, but it’s a favorite among big brands like FedEx and Shopify.
Writer.com: Team Content Writing Simplified
Why It’s Awesome: Writer.com is perfect for teams that need to produce high-quality content consistently.
Top Features:
- Collaborative writing environment
- Real-time editing and suggestions
- SEO-friendly
Pricing: Not specified.
CopyAI: The Email Marketing Maestro
Why It’s Awesome: CopyAI is a game-changer for email marketing. It’s designed to help you create compelling emails that convert.
Top Features:
- Lifecycle Emails
- Nurture Sequences
- Event Promotion
Pricing: Starts at $36/month with a free-forever plan available.
What Others Are Saying: “CopyAI has doubled our email open rates!” – TechCrunch
The Catch: Sometimes experiences lag when generating content.
Rytr: The E-commerce Enabler
Why It’s Awesome: Rytr is a must-have for online stores. It helps you manage customer reviews and create persuasive product descriptions.
Top Features:
- Automated replies to reviews
- Product Descriptions
- Calls to Action
Pricing: Starts at $9/month with a free-forever plan.
What Others Are Saying: “Rytr has increased our conversion rate by 20%!” – E-commerce Weekly
The Catch: May not be suitable for all types of content.
Writesonic: The Ad Guru
Why It’s Awesome: Writesonic is perfect for setting up and managing your ad campaigns across multiple platforms.
Top Features:
- Facebook Ads
- Google Ads
- SEO Meta Tags for Products
Pricing: Starts at $15/month with a free-forever plan.
What Others Are Saying: “Writesonic has cut our ad spend in half!” – AdWeek
The Catch: Word credits don’t carry over when resubscribing.
LookaAI: The Branding Genius
Why It’s Awesome: LookaAI is all about making your brand look good. It specializes in logo and brand kit creation.
Top Features:
- Logo Maker
- Brand Kits
- 300+ Templates
Pricing: Starts at $8/month (annual subscription).
What Others Are Saying: “LookaAI made branding simple and fun!” – Branding Today
The Catch: Limited customization options post-purchase.
ShortlyAI: Rapid Blog Creation With Limitless Possibilities
Why It’s Awesome: ShortlyAI is a writer’s best friend, especially when it comes to overcoming writer’s block and producing quality content quickly.
Top Features:
- Blog Writing
- Powerful Commands
- Unlimited Credits
Pricing: Starts at $5.42/month (annual), with a 3-Day Free Trial.
Pros and Cons:
- Pros: Intuitive interface, unlimited text creation, interactive writing process.
- Cons: Currently only works in English.
PictoryAI: Text to Video Magic for Shareable Media
Why It’s Awesome: PictoryAI is perfect for converting text into shareable video content, complete with automated captions.
Top Features:
- Edit Videos Using Text
- Create Shareable Video Highlights
- Automatically Caption Videos
Pricing: Starts at $19/month, with a 14-Day Free Trial.
Pros and Cons:
- Pros: Easy drag-and-drop interface, extensive media library.
- Cons: Advanced features require higher-tier subscription.
WordAI: Seamlessly Craft Organic Content
Why It’s Awesome: WordAI excels at rewriting articles while preserving their original meaning, making it a go-to tool for content repurposing.
Top Features:
- Content Humanizer
- Content Repurposing
- Various Topic Suggestions
Pricing: Starts at $27/month, with a 3-Day Free Trial.
Pros and Cons:
- Pros: User-friendly, high-quality content, bulk article updates.
- Cons: May be expensive for some users.
Scalenut: Boost SEO and Optimize Engagement
Why It’s Awesome: Scalenut is a comprehensive tool for improving SEO and content production, complete with real-time SEO score tracking.
Top Features:
- Cruise Mode
- Automated Outlines and Keywords
- Real-time SEO Score
Pricing: Starts at $27/month, with a 7-Day Free Trial.
Pros and Cons:
- Pros: High-quality NLP in content generation, fast content creation.
- Cons: Lacks additional comment/bookmark section.
Describely (aka Copysmith): Streamlined Ecommerce Solutions
It’s Awesome**: Describely is an invaluable tool for ecommerce businesses, offering bulk content generation and SEO optimization features.
Top Features:
- Centralized Product Data Management
- Bulk Content Edit and Generation
- Versatile Third-Party Integrations
Pricing: Starts at $228 per year or $19/month (annual).
Pros and Cons:
- Pros: High-quality content creation, bulk product content generation, SEO optimization, and integration with ecommerce tools.
- Cons: Steep learning curve for new users.
CopyAI: Best Free AI Marketing Tool
Why It’s Awesome: CopyAI is a versatile and user-friendly tool that offers high-quality content generation capabilities for free.
Top Features:
- Multiple Languages Support
- Preset/Custom Tones
- Intuitive Interface
Pricing: Free tier available with one seat, 2,000 words, and 200 bonus credits.
Pros and Cons:
- Pros: Great for beginners, supports multiple languages, easy to use.
- Cons: Limited features in the free tier.
How to Choose the Best AI Marketing Software
- Ease of Use: Platforms like ShortlyAI may require a learning curve due to their advanced commands.
- Price: Budget considerations are crucial, especially when additional features require higher-tier subscriptions.
- Reputation: Opt for products with a good track record and positive reviews.
- Accuracy and Built-In Plagiarism Checkers: Ensure the tool you choose has built-in plagiarism checkers for unique content.
- GPT Version: Newer versions like GPT-4 offer more advanced features and better output quality.
Conclusion
In the ever-evolving world of digital marketing, staying ahead of the curve is crucial for success. Artificial Intelligence (AI) tools offer a competitive edge, providing innovative solutions for content creation, SEO optimization, video editing, and much more. While we’ve highlighted some of the best AI marketing tools available in 2023, the ultimate choice depends on your specific needs, objectives, and budget.
Given the diverse range of features and capabilities these tools offer, we strongly recommend that all marketers—whether seasoned professionals or newcomers to the field—take the time to try out these platforms. Most of them offer free trials or money-back guarantees, making it easier for you to explore their functionalities without financial risk.
Additionally, for those looking to deepen their understanding of how AI can revolutionize marketing strategies, we have an amazing article on the best courses for AI in marketing that you should definitely check out.
So go ahead, take these tools for a spin and decide for yourself which one best aligns with your marketing goals. After all, the best way to understand the impact of these AI tools is to experience them firsthand. Happy marketing!
